Flo Horswell

Our Founder

Flo was born into a family of artist supporters - her mother and brother both having published books on artists and her sister and father operating a foundry and of course the founding of The Sladmore Gallery in the 60s in Mayfair.  Today, the Sladmore Gallery is still in family hands as it approaches its 60th anniversary and the family beyond this has painters, designers and emerging top art advisors.  It all began by a love of animals, which led to collecting and later working with artists who captured the natural world. 60 years later Harvey Horswell almost gone full circle by instinct and is once more working with artists at the collector level.

Beginning her career gallery-side 25 years ago stuffing envelopes, moving up to Registrar, Gallery Manager, Gallery Director, 19th Century Specialist and finally Director and Specialist in the Modern and Impressionist Department, she understands all levels of a commercial art business. She has curated exhibitions, overseen complex sculpture installations around the world, collaborated with over ten international major museum exhibitions, organised over 200 loans from private collections, set up two galleries, merged two galleries (twice) and worked with other stakeholders on many public installations and engagement projects. She now vets seven art fairs and is chair of sculpture standard committees, completes sculpture valuations, arranges museum loans, helps with public installations across London and is writing her own catalogue on Herbert Haseltine an American Sculptor. She is an active member of the PSSA, RA, ICRA and sits on the Jermyn Street Retail Association board.

Our director firmly believes that the only way forward, after having worked on successful collaborations with brands and spaces outside of the norm, is connection. And that that connection should always be approachable and joyous.